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Marketing

Core resources for marketing research.

Background Information

Finding Books in the O'Malley Library

Searching Tips:

  • If you want to search by author, title, subject, etc., you can choose one of those options from the drop-down menu on the above left.
  • Entering two or more keywords will increase the specificity of your results.
  • If your search retrieves too few or no results, try using synonyms and different combinations of keywords.
  • To search for a phrase, use quotation marks

 

Where to Find the Books

HA = Statistics
HB = Economic Theory, Demography
HC = Economic History & Conditions
HD = Industries, Land Use, Labor
HE = Transportation & Communications
HF = Commerce
HG = Finance
HJ = Public Finance