O'Malley Library: Marketing: Advertising

Advertising

Ad * Access
Collection by Duke University of past advertisements throughout history
CLIO Awards
An annual award program that recognizes excellence in advertising, design and communications, judged by an international panel. Information about past winners is on their site.
Life Magazine Archive
Google hosts the Life Magazine Archive from 1936-1972. You can browse single issues by choosing their cover from the line up. You can choose a five-year span by choosing a link below Browse by Issue and then clicking on the cover for the date you are interested in
National Museum of American History: Advertisements
The Smithsonian's collection of advertisements, packaging and other media items
Newspaper Navigator
A project of the Library of Congress that allows you to search through newspaper photographs from 1900-1963. All available images are in the public domain. You can't search just for advertisements, but if you type in a particular brand or product you can scroll through the results and just select the ones which are ads.

Many of our historical periodical or newspaper archives and databases can be used to browse or search back issues for old advertisements

Economist Historical Archive This link opens in a new window
Delivers a complete searchable copy of every issue of The Economist from 1843 to 2013. Full-color images, multiple search indexes, and the facility to browse each and every issue - all combine to offer a unique primary source covering the 19th and 20th centuries. To find advertisements, go to the Advanced Search page, choose Advertisement as the document type. You can then enter in the date-range for the era of advertisements you are interested in, and add in a search term for what kind of item you are interested in seeing advertisements for.
Forbes Magazine Archive This link opens in a new window
Contains digitized copies for Forbes from 1917-2000. Unfortunately there isn't a mechanism to search exclusively through ads, however if you were interested in who was advertising to businesspeople of various eras, you can browse individual issues by clicking on a pdf for a date you are interested in and using the navigation tools on the left side of the pdf. Many articles have ads that appear alongside them.
Gale News Vault This link opens in a new window
Cross-search all the Gale newspaper archives using a single interface. On the Advanced Search Page you can select that Advertising is the section that you wish to search, and in the top search menu, type in the keyword for the item you want to find advertisements for.
National Geographic Magazine Archive, 1888-1994 This link opens in a new window
The searchable platform for the National Geographic Magazine. On the Advanced search page you can select Advertisements as the Content Type that you are interested in. Then with other search options you can select the date range you are interested in and type in the keyword for the kind of product you are interested in advertisements for into the search bar.
Vogue Archive This link opens in a new window
A complete searchable archive of American Vogue, from the first issue in 1892 to the current month, reproduced in high-resolution color page images. Every page, advertisement, cover and fold-out has been included, with rich indexing enabling you to find images by garment type, designer and brand names. On the Advanced Search Page, select Advertisement as the Document Type and select the date range you are interested in. You can add keywords about the product you are interested in as a search term as well

Professional & Trade Associations

American Marketing Association
The American Marketing Association is a professional association for marketing professionals with 30,000 members as of 2012. It has 76 professional chapters and 250 collegiate chapters across the United States.
Direct Marketing Association
The Data & Marketing Association, also known as DMA, is a trade organization for marketers which seeks to advance and protect responsible data-driven marketing.
Academy of Marketing Science
Academy of Marketing Science Foundation is an international, scholarly, professional organization, dedicated to promoting high standards and excellence in the creation and dissemination of marketing knowledge.
American Advertising Federation
The American Advertising Federation, headquartered in Washington, D.C., is the oldest national advertising trade association in the United States.
Advertising Research Foundation
The Advertising Research Foundation is a nonprofit industry association for creating, aggregating, synthesizing and sharing knowledge in the fields of advertising and media.

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Professional & Trade Associations